Barbie uccide le tigri e distrugge le foreste: Ken la molla

Ebbene si, a quanto pare sembra concluso anche uno dei rapporti più lunghi e celebri di sempre: il matrimonio tra la bambola Barbie ed il suo principe azzurro Ken. Ecco il momento della rottura:

Secondo quanto comunicato da Greenpeace, “Barbie distrugge le foreste naturali e spinge specie rare come le tigri sull’orlo dell’estinzione”, ha detto il responsabile della campagna di sensibilizzazione di Greenpeace Indonesia, Bustar Maitar. “La Mattel, che produce Barbie, deve smettere di associare il giocattolo piu’ famoso del mondo alla distruzione delle foreste pluviali”.

Secondo Greenpeace, la APP “e’ stata denunciata piu’ volte per la distruzione delle foreste per produrre packaging usa e getta. La Mattel e le altre compagnie che producono giocattoli, come la Disney, devono sostenere i produttori indonesiano responsabili”.

Pronta la replica, a discolpa: “Sono stupita che abbiano attaccato proprio noi. Siamo orgogliosi di utilizzare carta riciclata e stiamo cercando di promuoverne l’utilizzo”.

Siamo in un momento dove sposare cause di Charity, avere un’oriemanto green e una grande attenzione per l’ambiente sono strategie fondamentali per un brand. In un mercato così complesso la reputazione per una azienda è la vita. Mantenerla il primo obiettivo. Rafforzarla la ragione di vita e di esistenza. Ma come sappiamo, se costruirla e mantenerla positiva è un’attività che non cessa mai, ci vuole un secondo, un attimo per distruggerla. Non so se sia vero o no ciò che dice Greenpeace, tuttavia pare proprio che quell’attimo di cui parlavo poco sopra sia arrivato per Barbie! Ora Barbie ha tutto in mano, deve trovare un modo per uscire da questa situazione. Aspettiamo e vediamo che cosa inventano!


Informazioni su Marco Vangelisti

Blogger, amante-studioso-esperto di marketing, comunicazione e social; creativo, motivato, ambizioso, ostinato e lunatico. Vedo il bicchiere mezzo pieno.

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