7 buoni motivi per fare il pubblicitario.

Dopo l’articolo sui 7 buoni motivi per non fare il pubblicitario (vedi link) ecco di seguito 7 buoni motivi per fare il pubblicitario.
Prima una precisazione. Quelle di seguito sono 7 ottimi modi, a mio parere, per attirare in modo creativo e coinvolgente la propria comunità di riferimento, attivando delle vere e proprie strategie, volte al raggiungimento di un “engadgment” del target, che sentendosi coinvolto, tende a dare ascolto a ciò che avete da dirgli.

1) Sensodyne si è invetata un vero e proprio gioco su facebook, guardate che figata!

2) in modo similare, la Heneiken, sempre attenta verso questo tipo di coinvolgimento, ha creato un gioco per Iphone sul calcio. visitatevi il sito, mi pare una bella cosa!

3) Burberry ha creato un sito veramente bello, una vera e propria opera d’arte, usabile, bella e creativa. Un’esperienza unica per i visitatori. Peccato per il loading lunghissimo.

4) Guardate cosa si è inventata la polizia metropolitana londinese (link al canale) per sensibilizzare le persone sul tema della criminalità! Un filmato “costruibile” tipo gioco…

5)Mc Donald, sempre all’avanguardia, si è inventata un maxischermo con un gioco al quale chiunque con uno smartphone può collegarsi e sfidare pubblicamente gli altri!

6) Volete costruire un museo di voi stessi su facebook? volete vedervi da una prospettiva differente? ringraziate la intel…

7) guardate la multicanalità, il coinvolgimento richesto e la possibilità d’interazione che offre questo sito della first direct! dovrebbe essere un esempio per tutti!


Informazioni su Marco Vangelisti

Blogger, amante-studioso-esperto di marketing, comunicazione e social; creativo, motivato, ambizioso, ostinato e lunatico. Vedo il bicchiere mezzo pieno.

10 Risposte a “7 buoni motivi per fare il pubblicitario.”

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