SMM: il presente che sembrava futuro

Risale a pochi giorni fa l’uscita del report di Social Media Examiner: si è parlato molto dei riusultati significativi in tema 2.0 emersi da quest’indagine. Volevo riportarli anche io, correlati da alcune considerazioni. Ecco 8 punti rilevanti (da uno screenshot del report):

Da qui derivano alcune considerazioni:

  1. I social media trovano riconosciuto il loro valore. Si è finalmente iniziato a comprendere l’importanza di integrare all’interno delle proprie strategie di marketing l’uso dei social e digital media. Questo lo dimostra il fatto che l’83 % di chi si occupa di marketing sottolinea come questi siano strumenti importanti, così importanti da dedicargli più di 6 ore a settimana (un notevole passo avanti!). Se ne capisce l’importanza ma, forse, ancora non si è compreso lo scopo d’uso: addirituttura l’85% degli intervistati dichiara che i maggiori benefici prodotti dai social media sono legati all’esposizione del brand/azienda. Al secondo posto (69%) troviamo la voce “aumentare il traffico” (che di per sè è una conseguenza, non dovrebbe essere il fine). Sarebbe stato bello trovare come prima voce “contribuiscono a scaldare il brand, trasformandolo in lovemarks, alimentando la fidelizzazione e rendendo l’azienda più umana e vicina agli user”.
  2. Rimane il problema della misurazione dei riusultati di una campagna che sfrutta i social media. Il calcolo del ROI è ancora un tasto dolente, e c’è da scommettere che chiunque troverà una formula efficace per calcolare il reale ritorno d’investimento di una campagna social media diventerà miliardario.
  3. Si è compreso che foto, video e, in generale, strumenti multimediali sono la principale fonte di traffico e sono i contenuti che maggiormente interessano agli utenti. Lo dimostra quel 76% degli intervistati che vuole incrementare l’uso di Youtube: si è compreso come questi stumenti siano profondamente funzionali nella costruzione dell’engadgment con il proprio target.

Consiglio a tutti la lettura del report!



Informazioni su Marco Vangelisti

Blogger, amante-studioso-esperto di marketing, comunicazione e social; creativo, motivato, ambizioso, ostinato e lunatico. Vedo il bicchiere mezzo pieno.

38 Risposte a “SMM: il presente che sembrava futuro”

  1. Fantastic blog! Do you have any hints for aspiring writers?
    I’m hoping to start my own website soon but I’m a little lost on everything.
    Would you suggest starting with a free platform like WordPress or
    go for a paid option? There are so many choices out there that I’m completely confused ..
    Any ideas? Many thanks!

  2. “My girlfriend lost 40 pounds in six weeks on the plan. It will definitely enable you to reduce your excessive weight to get a perfect physical shape. Sticking with a strict food guideline suddenly becomes completely manageable. The hormone contains a secret weapon to its name to boot. It had been Dr Simeons’ view that the HCG must be stopped totally during menstruation.

  3. With Facebook getting a number of visitors, you possibly can’t
    probably handle the traffic it produces. You can come across
    boring and run down, or new and exciting. While working
    freelance jobs often an individual can pick up vast knowledge on how to utilize social media marketing techniques.
    Twitter users use hashtags for topics and to gain trending spots in Twitter.
    It can enable a small business produce its existence,
    interact with individuals and build a popularity that can unfold by word-of-mouth.
    Improving customer satisfaction is fundamental to every hotel and social media interaction makes this possible.
    I started out writing fan-fiction stories at Fan – Fiction.

    Never forget to feature a print or a copy of your artwork.

    Tweeting on Twitter linking visual messages can
    be your best use of social media. Use the list as the address; it will insert all the newly added

  4. You ought to be able to run the business sans worrying too much about its financial aspect.
    The beginning is rather simple: accept that you cannot do everything for your business.
    There are many accounting software available these

  5. Lawat leaf extracts are traditionally used in preventing
    hair loss, promoting hair growth and releaving itchiness and skin inflammation. Traction Alopecia (often caused by
    excessive or tight braiding or ponytails). Hair
    loss is of concern to most people at one point in their lives.

  6. Remember that the diet is meant to control your glucose level and if it fail to do it, there are other
    options for this task. However, the device will keep your muscles working and tones when you are least active or resting.

    When choosing a good diet program for you, consider your height, weight, lifestyle and how much
    exercise you can do.

  7. In the last five years, the survey states, a face life, or rhytidectomy, is one of
    the most requested of all invasive procedures.
    Calvert states, it requires a great deal of planning and
    preparation, as well as a lengthy recovery time (a three to five
    week hospital stay, with about six weeks of home rest prior to returning
    to work). There is no question that how you look has an impact in the workplace.

  8. You would be right depending on your understanding of certain points.
    Basically the foremost vital thing with skin care products is their
    selection. This will cause the hair to stretch and finally break.

  9. In December 2012, she was half way through her reconstructive procedure and
    has since become a symbol of hope for women suppressed
    by the Taliban, urging women to “never give up and don’t lose hope,” that “what happened, it’s part of me, part of my life and its all the time in my mind and with me. An experienced plastic surgeon can ensure you appealing aesthetic results with the help of innovative body contouring procedures. With an type of plastic surgery, there will be a recovery process.

  10. When using this product regularly, most users also notice new growth in areas that were previously
    thinning. It can affect the appearance, confidence, and maybe
    even the self esteem of a person. Testing blood or saliva
    usually is done in the morning and evening with the normal ranges
    as noted below.

  11. Profollica Best Treatment for Men improves hair body
    and suppleness and protect against harmful sun damage and itchy
    and scalp conditions. It is possible that combining the
    two hair loss products in a regimen can address the hair loss problem from two fronts.
    Hair loss is of concern to most people at one point
    in their lives.

  12. One thing is certain: perhaps Samson’s strength was
    in the hair, but remember it is a myth. Spray roots and tips to speed hair
    growth and prevent split ends. Regular use of tomato paste on the
    hair and scalp on a weekly basis can really help
    to stop hair fall.

  13. Then visit this endorsed web-page and discover how Accountant Burnsville can benefit
    you. It provides comprehensive solutions to every accounting problem related to your
    business. As an Accountant with an MBA Degree in you will be able to use your skills to analyze a company.

  14. Finding the right house for your family means finding the best
    nest will help you to take care of your kids better.

    Some companies will make an adjustable crankset for shorter or taller people too.

    As you’ll find when moving to Los Angeles, finding a bargain is akin to finding a goldmine.

  15. It is not that only weight loss clinics can help you lose some
    weight. However, there are risks along with negative penalty to just
    cutting out many the calories that are apt to be
    eaten. The Diet – Doc Weight Loss Program is the result of our doctor’s innovative ideas
    and dedication to their patients.

  16. In the last five years, the survey states, a face life,
    or rhytidectomy, is one of the most requested of all invasive procedures.
    Treatments for Treacher Collins syndrome commonly require surgery to remove the area in which blockage occurs.
    The physical and external benefits are very obvious.

  17. A tanning accelerator comes in the form of a lotion that you apply to your skin on a daily basis,
    and it will boost the melanin production of your body and you
    dont even have to be out in the sun. A basic knowledge of the drums
    is essential to drummers. They also have some products that could be intensely strong and could give you an overdone result.

  18. There are those who don’t like the shopping experience.
    Resources may grace with your presence to related topics, such
    as grooming, fashion, and etiquette and not just fashion modeling
    alone. Make room for your trendy new wardrobe by going through your old clothes and getting rid of unwanted clothes.

  19. Make sure you know how long it requires to recover from a
    plastic surgery process ahead of agreeing to it.
    Treatments for Treacher Collins syndrome commonly require surgery to remove the area in which
    blockage occurs. The various types of plastic surgery on the
    face are:.

  20. Sitting below the bladder and in front of the
    rectum, the prostate gland is wrapped around the urethra and
    is responsible for the production of the clear liquid that makes
    up 30% of the seminal fluid. an experience that opens your eyes,
    softens your heart, and quiets you a little bit. To avoid any unwanted happenings during their yoga class.

  21. Surgeons ask the patient to stop smoking cigarettes several weeks before the face lift surgery.
    This is the reason why studies and techniques have been created to deliver
    the best natural-looking results. Unlike other muscles in your body, your facial exercise are connected as skin and bone,
    forming a cushion for the skin to relax.

  22. But there are also those who are not amenable to this kind of treatment
    such as Dr. The rhinoplasty surgeons India enhance
    the nose by reshaping it by using components
    like cuboids, gristle (fibrous) and a couple of fashioned elements as well.

    At $10,000 it was exactly one tenth cheaper than the same surgery in the United
    States, which would have cost him $100,000.

  23. Furthermore, feeding live food is difficult as all
    live meals have a much higher risk in bringing bad bacteria or microorganisms that maybe harmful to your fish.

    Another important application of second law of thermodynamics is found in refrigerators and
    heat pumps, which are based on the principle of reversed Carnot cycle or reversed Carnot theorem.

  24. Of course, they can spider their own Google+
    site, but it has yet to reach universal adoption. If you are interested in Lonex you can get more details at.
    In the world of Internet, there is no magic formula that will
    guarantee success every time when you introduce New Ideas.

  25. They can get proper rhinoplasties are really affordable rates
    and hence the demand is always high. Laser procedures are also
    used to diminish the emergence of age spots and wrinkles and also to resurface
    your skin. If nothing else, it is more “beach and tan” culture than the
    West LA So many people seeking cosmetic surgery and there are
    many thousands of them who can afford it.

  26. This will help you in selecting the company on the basis of the services
    offered and also on the cost they charge. These companies have professional staff which carried your goods from one place to another.
    From the years since inception of Moving – Relocation, a number
    of other websites begun to emulate the degree of customer support it offers.

  27. This is much is true, but what some customers don’t realize is that you can help reduce your total bill by doing some services on your own. Moving Companies Usually Know
    Good Traffic Routes- Bangkok is a huge city. help you avoid pitfalls like this and find
    a real relationship.

  28. Take initiative and get the amount of customers you
    deserve. Constantly run 2 ads on Adwords for every ad group.
    But other than those who just want to communicate with
    friends, old and new, social media is also currently being
    taken advantage by business oriented people as a way to reach their target clients and improve their businesses.

  29. Hello! I know this is kinda off topic however , I’d figured I’d
    ask. Would you be interested in trading links or maybe guest writing a blog article or vice-versa?
    My site discusses a lot of the same subjects as yours and I believe we
    could greatly benefit from each other. If you’re interested feel free
    to send me an e-mail. I look forward to hearing from you!
    Great blog by the way!

  30. Hiring a moving company one can count on is crucial.
    There are ways to make the process simple so that you can continue to experience the thrill
    of moving out of your house. help you avoid pitfalls like this and find a real relationship.

  31. Wonderful goods from you, man. I have remember your stuff prior to and you are simply too magnificent. I actually like what you’ve acquired here, really like what you are stating and the way in which in which you say it. You’re making it entertaining and you continue to care for to stay it wise. I can not wait to read much more from you. This is actually a great web site.

  32. Basically, you can only do 5 invoices, 5 proposals, and
    5 expenses in the free version. 6) Easy export
    and import:- A tax preparer can easily import W-2, Schedule D, Trial balance and Year-end balance, as
    well as forms like child’s form 8615 and K-1 data from 1041, 1120S, and
    1065 are easily exportable. I decided to use their
    OIC service to lower my tax bill.

  33. Hi, yeah this post is truly nice and I have learned lot
    of things from it concerning blogging. thanks.

  34. We stumbled over here different page and thought I
    might as well check things out. I like what I see so now i’m following you.

    Look forward to finding out about your web page repeatedly.

  35. Kim Kardashian certainly isn’t the first celebrity
    to get some work done, but the ‘Keeping Up with the Kardashians’ episode did prompt a plastic surgeon,
    Dr. The “Basketball Wives LA” star also made waves recently when she appeared with Drake and Blake
    Griffin in a skit for the ESPY Awards. The replacement
    device is called the Edwards SAPIEN transcatheter and is quite strong.

  36. So before you head straight to a Manchester salon you may
    want to see whether the staff employed there have the correct qualifications and public liability
    insurance. The best way to exfoliate is to sit in a hot Jacuzzi
    for 20 minutes until you feel your dead skin cells have fully absorbed as much water as possible or until your
    fingers become wrinkly. It is better to go for the products that contain dihydroxyacetone (DHA).

  37. This artificial fragrance, alcohols will create pain and skin irritation. – Before you step out to
    go sunbathing, ascertain that your skin is clear from any ingredients of makeup creams and cologne liquids that would make your
    skin more disposed to sunburn. Some Sun Laboratories Spray Tan Solution products
    contain Aloe Vera as well as certain botanical extracts.


  1. no no pro how to use - novembre 22, 2014

    no no pro how to use

    SMM: il presente che sembrava futuro | VANGELISTI MARKETING

Lascia un commento, ampliamo assieme gli orizzonti di questa discussione

Inserisci i tuoi dati qui sotto o clicca su un'icona per effettuare l'accesso:


Stai commentando usando il tuo account Chiudi sessione /  Modifica )

Google+ photo

Stai commentando usando il tuo account Google+. Chiudi sessione /  Modifica )

Foto Twitter

Stai commentando usando il tuo account Twitter. Chiudi sessione /  Modifica )

Foto di Facebook

Stai commentando usando il tuo account Facebook. Chiudi sessione /  Modifica )


Connessione a %s...

%d blogger hanno fatto clic su Mi Piace per questo: